WORK
Honda Power Sports
MY24 Transalp
Honda Power Sports was an awesome client to work with—definitely the kind that gets your adrenaline going, especially when it comes to mountain bikes. There was never a dull moment working on with them!
I produced the Transalp video from start to finish, overseeing every stage of the process. This included concept development, coordinating with the creative team, managing the shoot, and handling the editing and final delivery. It was a great experience bringing the vision to life and ensuring everything aligned with the brand's messaging.
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This was a really fun project to work on. The client wanted to promote their annual Trick or Treat Party event, and we had about a month to budget, find a director, shoot, and finish. It came with its challenges—tight budget, quick turnaround—but everyone on the team really pulled together. We all cooperated seamlessly, which made it possible to get everything done on time and to a high standard, despite the constraints. The whole team really enjoyed working on it!
Legoland Theme Park
Monster Party
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KIA TV
MY20 Telluride Features
These Feature Product Spots were part of the 2019 Super Bowl "Give It Everything" campaign, introducing the new Kia Telluride model and its fresh brand identity. We produced 4-6 specific feature videos to highlight the Telluride’s size and advanced safety tech, including lane-keep assist, adaptive cruise control, blind-spot monitoring, and more. At the same time, I worked closely with the Executive Producer to produce the Super Bowl TV spot from start to finish. It was a big project, but seeing it all come together was incredibly rewarding.
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Link here for final 2019 SB spot.
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CRC Social
Privacy Please
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We partnered with the non-profit organization, Child Rescue Coalition to launch the @KidsForPrivacy campaign. This campaign brought awareness and an opportunity to educate parents on the risks of oversharing intimate moments of their children's life in social media as it will put their children in compromising situations that will remain online forever and could possibly end up in the wrong hands (e.g online predators). So we produced this social video by gathering hundreds of pictures with kids holding a sign that says "Privacy Please" and shared it all over social media. #kidsforprivacy
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California Lottery
Bubble Wrap
This was part of the new Brand Scratchers campaign, where we wanted to capture the excitement that comes with scratching scratchers. We started with boardmatics, and once the concept was locked in, we jumped into production. It was a long journey, but the final result was definitely worth it and really captured the energy we were aiming for.
KIA Super Bowl 2020
Though Never Quits
Building on the 2019 "Give It Everything" campaign, in 2020 we launched a new model featuring NFL rookie Josh Jacobs. Not only was Josh making waves as a football player, but his powerful story of overcoming youth homelessness really brought depth and meaning to the campaign. It was an inspiring narrative that truly resonated. I had the privilege of producing the project from start to finish, working closely with the Executive Producer every step of the way.
KIA
MY19 Forte vs Forte
Kia partnered with Red Bull to build a custom, but not for sale, Forte drift car. Then they partnered with professional driver Collete Davis to drive the production model. This was a very exciting and an adrenaline pumping ad, especially when it came to shooting the car jumping over another car, which we actually made it happen! That jump was epic!
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KIA
MY16 "Soul Jam" Hamsters
After a couple of years, KIA brought the Hamsters back for a full-on world music dance party, featuring musician Nathaniel Rateliff. I had the chance to produce this spot from start to finish—everything from concept development and budgeting to casting and recreating the hamsters with actual fluffy, hairy costumes. I also worked on the music and handled the finishing touches to bring it all together. It was a blast!
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Radio Projects
I really enjoy working on radio. As we’ve often been told, radio is “the theater of the mind.” It gives you the freedom to be creative in so many ways—whether it’s fun, silly, emotional, or anything in between—depending on the direction you want to take. Picking the right talent and the perfect music makes all the difference in creating something that resonates with listeners, whether they're driving, walking, or just tuning in. It’s all about helping people escape, even if only for a moment. Radio can spark emotions and even put a smile on someone’s face by painting a picture with sound.
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Check out some of my favorite radio spots I’ve had the chance to produce!
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DRIFT
(2013) Australian Film
I had the amazing opportunity to be part of the creative, design, and marketing process for the Australian feature film (2013) while I was at World Wide Mind Productions. Working alongside Co-Director and Executive Producer, Ben Nott, I assisted throughout the entire film journey—from script reviews and storyboarding to production, finishing, and even helping design the final poster. I also played a role in marketing and coordinating the film’s presence at the Newport Beach Film Festival. It was an unforgettable experience, and I'm so grateful to have been a part of it.
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And yes—my name’s in the credits! =)
